Guides
Publishing,
engineered.
In-depth writing on iGaming publishing systems, search architecture and content engineering.
SEO
Structured data for iGaming affiliate sites: what to use, what to skip
Schema markup helps search engines understand a page — but only when it describes what is really there. A practical guide to the types worth using.
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Single-brand
Planning a single-brand affiliate site: the pages that matter
A single-brand site lives or dies on a handful of high-intent pages. Here is how to plan them, structure them and keep them current.
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Architecture
Structured content models for iGaming publishing
How a defined content model turns scattered posts into a publishing system that scales — and why structure has to come before design.